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August 14, 2007

The Mistake Everyone Is Making!!!

Ok not everyone, but if you're a small business and you work alone or only have one partner and no one else around you helping out - there's good news. When an entrepreneur decides to take a dive off the deep end and start their own operation, the path most end up taking is that of working as much as possible to save on the cost of doing business. "Why have someone else do it when I can do it for free?". Am I right? Yeah I've been saying that for the last 8 years.

But what happens? You stop innovating, you stop creating, you stop improving upon what you have. Or you only innovate, you only account, or you only focus on that one thing. Meanwhile the world spins around faster and faster as the other objectives in the basket stay at the wayside collecting dust. This happens sooooo much. Why do you think franchise businesses have a 90% success rate and yet small businesses only have 50%? Small Businesses don't organize, they don't make a system to operate in accordance with. Whether you are a blogger, a craft maker, a photographer, or even a painter - you won't become unburied until you convert you business into a system.

Start by dividing each of your tasks into a job description. When the list is complete you should have the outline of all the roles necessary to run your business at it's current size and at it's maximum size possible. This is your system. As your business grows so will the workload for each job description. Now - instead getting overwhelmed in any one area of the system find someone else who can do it better then you. Whether it is your best friend, a stranger you found on Craigslist, or a Virtual Assistant in Bangalore - there are people who can do what you are spending too much time on for much less then it is costing you.

As you role out each task, keep the flow, keep the system in a balance. The goal of your new system is that it should be documented and operable by anyone with the instructions in their hands. Imagine you decided to travel the world for 6 months, you have 3 weeks to get ready and you're business is not going to stop while you're away. The only way this is possible is if each task you perform is documented and can be put into action by a group of people who will be accountable for every step along the way. This is possible, even for small business owners such as those on Ekaweeka. You can get someone to ship out your art as it sells, you can set up an automatic deposit and payment system with your bank, and you can get someone to follow up on the shipments and deal with any problems that come up. It isn't a dream, just a different way of running the show.

About Mistake We Make

This page contains an archive of all entries posted to EkaBlog - Site Blog for Ekaweeka the Small Business Community in the Mistake We Make category. They are listed from oldest to newest.

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