Thanks for your question! Online marketing is rapidly changing and we really are learning new things each day. I think half of the trick is simply finding what works best for you i.e. most results with the least effort and time spent.
Ekaweeka supports the ideas above whole heartedly, we're not trying to distract you with tons of gadgets, and we are constantly improving the amount of exposure your business and/or your products get on the web simply be being on Ekaweeka.
First off, take some pictures of you artwork and load them up here on Ekaweeka. Make an account on Etsy and create some items there too. Start a blog either here on Ekaweeka or on another free service like wordpress, livejournal, or blogspot and make sure to link to your Ekaweeka and Etsy profiles there.
Those are the first and most important goals I would start with. It always depends on what you are trying to do with your business though. What are your goals?
Hope this helps, there is more for sure, so get back to me with your initial thoughts.
